As the lead animator, I animated a digital display for Homesense to be featured outside the Sawgrass Mills Mall location, aimed at encouraging foot traffic to the store. The display highlights Homesense’s affiliation with the Marshalls, TJX, and HomeGoods brands, emphasizing the opportunity for customers to save on furniture, décor, and other items. Using HomeSense’s brand colors, static logo, and studio images of furniture to capture the attention of shoppers and emphasize HomeSense’s presence within the mall.
Now Open: Naples
Following the structure of the SGM digital board, I developed an announcement for the grand opening of the HomeSense Naples location. This display highlights the opportunity for customers to discover and purchase high-quality furniture, décor, and more, all while enjoying significant savings. It also reinforces customers of HomeSense’s affiliation with HomeGoods, Marshalls, and TJX. Essentially, if you enjoy our sister stores, you'll love us too! We invite the public to visit our new Naples location.
Credits
Client: Saw Grass Mills/HomeSense
Creative Director: Kristen Palmblad
Copy Writers: Lisa Gaydeski
Designers: Kristen Palmblad, Danielle Webber
Lead Animator: Lirio Ramirez