This Chevy Colorado spot was created to showcase the latest additions to the Chevy lineup in 2023. All new power, looks and swagger in the First Ever Trail Boss, Legendary Z71 and Unstoppable ZR2!
Throughout this spot, I was responsible for the style framing, animation and the Spanish edit. I wanted to embrace the bold and powerful essence of these vehicles, I opted for large bolded typography throughout. Using techniques such as flashing and tracked type were implemented to match the rhythm and pace of the cars, creating unity. This project was one I had the opportunity to pitch on and successfully won the direction and style development among three other artists. The chosen direction, presented to the client through an animatic by Sarofsky, resonated with their vision for this spot.
Chevy Colorado - Spanish
Client: Chevrolet
Studio: Sarofsky
Creative Director: Erin Sarofsky
Producer: Kelsey Hynes
2D Design/Animator: Lirio Ramirez, Levi Reardon
Style Development: Lirio Ramirez